Billboard Project

21/10/1999
WHAT: Photographing empty billboards. Collecting many slides of empty hoardings and empty stands.

WHY: Trying to find a still point in the city. Anti-advertising. What better strategy than the negation of the space of advertising? Non-material values? Spirituality? (possible)

NEXT: Think of presentation. Book? Blow-up? mounted on wall?

THOUGHTS: This is essentially an abstract work. The idea behind it is to deny space, the city’s space to the banal, the raucous and the pedestrian.

KEYWORDS: Mystery, silence, eloquence, sadness, elegy.

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